About Iconic Flooring — Melbourne's Timber Floor Specialists

We're not a franchise. Not a national brand. We're a Melbourne-based timber floor specialist operating from 97 Warrigal Rd, Oakleigh since 2012 — every job handled by people who live and work in this city.

Started in Oakleigh, Still in Oakleigh

Iconic Flooring was founded in 2012 with a focus on what most flooring companies don’t do well: timber floor refinishing done right. Heritage Baltic pine, parquetry restoration, Tasmanian oak colour change — work that requires patience, the right finish system, and an understanding of Melbourne’s specific timber species.

Thirteen-plus years later, our work comes primarily through referrals. Homeowners in Camberwell, Surrey Hills, Brighton, and Toorak call us because their neighbour’s floor turned out the way they’d hoped.

We now have a team of experienced timber floor specialists — all Melbourne-based, all trained to the same standard. But every quote still goes through the team before it leaves our door.

Licensed, Insured, and Accountable

A well-crafted floor can completely transform a space, adding warmth, elegance, and long-term value. At Iconic Flooring, we combine expert knowledge with high-quality materials to deliver results that stand the test of time.

VBA Registered

Victorian Building Authority registered for domestic and commercial building work.

$20M Public Liability

Public liability insurance maintained current. Certificate available on request.

WorkSafe Victoria

WorkCover insurance maintained for all employees.

Bona Certified

Certified in Bona's professional floor sanding and finishing systems.

Synteko Approved

Approved applicator for Synteko premium timber floor finish systems.

Loba Premium

Trained in Loba's premium German floor finish systems for high-end installations.

We also specialise in sanding and finishing both new and existing timber floors, restoring their natural beauty and extending their lifespan.

What Our Clients Say

We take pride in delivering outstanding results and exceptional customer service.

Why We Do Things Differently

Melbourne’s flooring market has a specific problem: high volume of contractors who optimise for cheap quotes rather than long-term results. We see the evidence — called in to fix delaminated finishes and floors that lost integrity within 18 months.

Failures almost always trace back to: skipped moisture testing, inadequate substrate prep, wrong product selection, or acclimatisation shortcuts. We’ve built our process around eliminating these failure points.

What We Don't Do

Subcontract jobs to whoever’s available. Every job by our own crew.
Skip wear-layer measurement to make a quote attractive.
Send a salesperson to your measure — the team who quotes is involved in the job.
Provide ballpark quotes over the phone for significant work.

Talk to the Team

Specific question about your floor or substrate? Call directly — practical answers, not sales scripts.